FTC Compliance Built for Performance Marketing

Scale influencer & paid social without triggering regulatory disruption.

Most brands don't discover their compliance gaps until a regulator does. Aurum Compliance partners with marketers, founders, and CMOs to identify and close FTC disclosure vulnerabilities, influencer risk, and ad fraud exposure — building the systems that let your marketing move fast without legal liability.

Book a Risk Snapshot Take the 2-min Risk Quiz

The Problem

Most DTC brands are already non-compliant.

The FTC's 2023 updated endorsement guidelines expanded brand liability significantly — and most brands haven't adapted.

1 in 3

DTC brands running influencer campaigns have zero FTC compliance process.

100%

Brands are liable for what their affiliates & influencers post — even without approval.

$50K+

Per-violation fines the FTC can levy on brands for undisclosed sponsored content.

The Gap

Compliance shouldn't break your marketing flow.

✕ Without a System

Compliance is an afterthought — dealt with reactively
Legal reviews slow content approvals by days or weeks
Affiliates post without any disclosure guidance
No audit trail if the FTC comes knocking
Scaling influencer volume multiplies your exposure

✓ With Aurum Compliance

Pre-publication review built into your content workflow
Affiliate onboarding includes FTC disclosure training
Templated disclosures eliminate guesswork for creators
Full audit trail — every piece of content documented
Scale fast without scaling your legal risk

Engagement

Retainer options.

Choose the tier that fits your content volume and program complexity. All tiers begin with a Risk Snapshot to scope appropriately.

Essential

Review & Monitor

Up to 50 content pieces reviewed / mo
FTC disclosure guidance
Monthly compliance report
Email support

Get Started

The expert behind Aurum Compliance.

"I didn't just learn the FTC rules — I helped write them."

Contributed to the FTC's 2023 Guidelines Submitted official feedback that was incorporated into the FTC's updated endorsement guidelines — the definitive rules your brand must follow.
1,200–1,500 pieces reviewed monthly Currently managing FTC compliance at scale as VP of Compliance, overseeing influencer content, brand safety, and fraud detection systems.
Built compliance infrastructure from scratch Designed end-to-end fraud detection and content management systems protecting influencer marketing programs — not just policy, but operational systems.
Performance Marketing Association — Compliance Council Active council member. Stays ahead of FTC updates before they affect your campaigns.

Bethanie Stephens Founder & Principal Advisor

Let's Get Started

Begin with the Risk Snapshot — or let's talk retainer.

Every day without a compliance process is a day of unmanaged risk.

Risk Compliance Snapshot

We'll review your current influencer/affiliate program and identify your top 3 areas of FTC exposure — at no cost.

Scope Your Retainer

Based on your content volume and program complexity, we'll recommend the right tier and scope for your business.

Sign & Start in Days

No lengthy onboarding. Once scoped, we typically begin content review within 3–5 business days.

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